{"id":1920,"date":"2014-04-25T13:25:25","date_gmt":"2014-04-25T12:25:25","guid":{"rendered":"http:\/\/iamwcew.fr.oracle.com\/blog\/?p=1920"},"modified":"2014-04-25T13:25:25","modified_gmt":"2014-04-25T12:25:25","slug":"acquisitions-oracle-dans-le-domaine-du-digital-marketing","status":"publish","type":"post","link":"https:\/\/gpmfactory.com\/index.php\/2014\/04\/25\/acquisitions-oracle-dans-le-domaine-du-digital-marketing\/","title":{"rendered":"Acquisitions Oracle dans le domaine du Digital Marketing"},"content":{"rendered":"<h2><\/h2>\n<h2>Marketing et Marketing Automation<em>\u00a0<\/em><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.oracle.com\/us\/corporate\/features\/marketing-automation\/index.html\">Oracle Eloqua Marketing\u00a0Cloud Service<\/a> (anciennement <a href=\"http:\/\/www.eloqua.com\/\">Eloqua<\/a>. Positionn\u00e9 plut\u00f4t sur du <strong>B2B<\/strong>)<\/li>\n<li><a href=\"http:\/\/www.responsys.com\/\">Responsys<\/a> (finalisation en cours du <a href=\"http:\/\/www.oracle.com\/us\/corporate\/press\/2088698\">rachat par Oracle<\/a>). Sera positionn\u00e9 sur du <strong>B2C<\/strong><\/li>\n<li><a href=\"http:\/\/www.oracle.com\/us\/corporate\/press\/2150812?rssid=rss_ocom_pr\">BlueKai<\/a> \u00a0Big Data for Marketing (finalisation du <a href=\"http:\/\/www.oracle.com\/us\/corporate\/press\/2150812?rssid=rss_ocom_pr\">rachat en cours<\/a>). Sera int\u00e9gr\u00e9 \u00e0 la fois avec Eloqua et Responsys<\/li>\n<\/ul>\n<p><!--more-->Extends the World\u2019s Largest Marke<em>ting Cloud with the Leading Data Management Platform to Personalize Marketing Programs and Customer Experience<\/em><\/p>\n<ul>\n<li><em><a href=\"http:\/\/www.oracle.com\/us\/corporate\/press\/2034974\">Compendium<\/a> (microblogging)<\/em><span style=\"line-height: 1.714285714; font-size: 1rem;\">\u00a0<\/span><\/li>\n<\/ul>\n<h2>Interactions avec les r\u00e9seaux sociaux<\/h2>\n<ul>\n<li><a href=\"http:\/\/www.oracle.com\/us\/solutions\/social\/social-marketing-cloud-service\/overview\/index.html\">Oracle Social Marketing Cloud Service<\/a> (anciennement <a href=\"http:\/\/www.oracle.com\/us\/solutions\/social\/vitrue\/index.html\">Vitrue<\/a>)<\/li>\n<\/ul>\n<p>Oracle Social Marketing Cloud Service easily enables companies and agencies to align teams, consistently publish content, and deliver compelling social<\/p>\n<ul>\n<li><a href=\"http:\/\/www.oracle.com\/us\/solutions\/social\/social-relationship-management-services\/index.html\">Oracle Social Engagement &amp; Monitoring Cloud Service<\/a> (anciennement <a href=\"http:\/\/www.oracle.com\/us\/solutions\/social\/involver\/index.html?origref=http:\/\/www.involver.com\">involver<\/a> et <a href=\"http:\/\/www.oracle.com\/us\/corporate\/acquisitions\/collectiveintellect\/index.html\">Collective Intellect<\/a>)<\/li>\n<\/ul>\n<p>Oracle Social Engagement &amp; Monitoring Cloud Service provides listening, engagement and analysis capabilities across social channels to help you better understand your customers and be more engaging.<\/p>\n<h2>Centre de contacts<\/h2>\n<ul>\n<li><a href=\"http:\/\/www.oracle.com\/us\/products\/applications\/rightnow\/overview\/index.html\">Oracle Service Cloud<\/a> (anciennement Rightnow)<\/li>\n<\/ul>\n<p>Oracle RightNow Web Experience provides a rich online customer experience solution so consumers can research, purchase, or resolve issues from any device. Set a standard for best-in-class service by allowing your customers to interact on their own terms while you increase conversions and lower service costs.<\/p>\n<h2>Gestion de contenu<\/h2>\n<ul>\n<li><a href=\"http:\/\/www.oracle.com\/technetwork\/middleware\/webcenter\/suite\/overview\/index.html\">Oracle WebCenter<\/a><\/li>\n<\/ul>\n<p>Oracle WebCenter is the center of engagement for business powering exceptional experiences for customers, partners, and employees. It connects people, processes, and information with the most complete portfolio of portal, content management, Web experience management, and collaboration technologies.<\/p>\n<h2>Discovery \/ Analyse<\/h2>\n<ul>\n<li><a href=\"http:\/\/www.oracle.com\/us\/solutions\/business-analytics\/business-intelligence\/endeca\/overview\/index.html\">Oracle Endeca Information Discovery<\/a><\/li>\n<\/ul>\n<p>Oracle Endeca Information Discovery is a complete enterprise data discovery platform that combines information of any type, from any source, empowering business user independence in balance with IT governance<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing et Marketing Automation\u00a0 Oracle Eloqua Marketing\u00a0Cloud Service (anciennement Eloqua. Positionn\u00e9 plut\u00f4t sur du B2B) Responsys (finalisation en cours du rachat par Oracle). Sera&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,9],"tags":[],"ppma_author":[150],"class_list":["post-1920","post","type-post","status-publish","format-standard","hentry","category-anglais","category-launchpad"],"authors":[{"term_id":150,"user_id":1,"is_guest":0,"slug":"admin8700","display_name":"Patrick","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/209d5ed69b74d288390621ab4c1d3773?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/gpmfactory.com\/index.php\/wp-json\/wp\/v2\/posts\/1920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gpmfactory.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gpmfactory.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gpmfactory.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gpmfactory.com\/index.php\/wp-json\/wp\/v2\/comments?post=1920"}],"version-history":[{"count":0,"href":"https:\/\/gpmfactory.com\/index.php\/wp-json\/wp\/v2\/posts\/1920\/revisions"}],"wp:attachment":[{"href":"https:\/\/gpmfactory.com\/index.php\/wp-json\/wp\/v2\/media?parent=1920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gpmfactory.com\/index.php\/wp-json\/wp\/v2\/categories?post=1920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gpmfactory.com\/index.php\/wp-json\/wp\/v2\/tags?post=1920"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/gpmfactory.com\/index.php\/wp-json\/wp\/v2\/ppma_author?post=1920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}